I read Beth’s blog post on Twitter tools with interest as she always has new and interesting tools and techniques. I decided to investigate Crowdbooster.It gives me a “tweet-level analysis” to understand the exact performance metrics of individual tweets — all within a user-friendly, colour-coded screen that quickly and simply highlights my best tweets and areas for improvement. It calculates the total reach of a given tweet, which includes all the followers of the people who retweeted them, and displays it on a scatter plot. It also shows replies and retweets for each tweet sent out.This does not always make pleasant reading but it has acted as a reminder that I need to refocus my marketing message and take twitter seriously.
I really like the interface which gives me both a broad overview of activity and detailed insights to the scope of my social influence at the same time.
The 5 main advantages I see with Crowdbuster are:
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It’s Free for 1 Twitter account and 1 Facebook account
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It allows me to analyse the performance of your individual tweets with an interactive graph and table to quickly understand what worked and what didn’t.
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It encourages me to pay attention to my analytics and allow them to guide my posting efforts.
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I can also quickly and easily identify my top retweeters, and which tweets I made that resonated the most with my audience.
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It has made me refocus my activity and stop messing around.
