Email Marketing

The challenge for many businesses is how do they connect with their customers in a cost effective way. In a media rich world how do you catch the customer's attention? 

Many of our clients have found Email Marketing to be one of the most cost effective and powerful forms of digital marketing. It often the essential element in building customer loyalty and retaining customers. It could be the solution you need to create an inexpensive, reliable and customised online marketing strategy. 

Our training course focuses on Mailchimp, an industry leader.

Course Overview 

While Social media sites are great for keeping in contact with your customers, research by McKinsey shows that Email Marketing is up to 40 times more effective than social media platforms such as Facebook or Twitter in driving sales. 

Even if you are very active in managing your Facebook page, the recent changes in Facebook's organic reach further reduce the chance of your customers reading your post. Social media channels are still great tools for reminding people you exist , but if you want to increase sales the best way is through your email list.

We offer training in MailChimp as it is one of the most user friendly applications. You can have up to 2,000 customers on your mailing lists and send up to 12,000 email per month, absolutely free of charge.

No trial period, no contract or credit card required. 

Developing Your Strategy

• The advantages and disadvantages of email marketing  
• Legal and Regulatory guidelines
• Avoid spamming your customers
• Setting goals  
• Clarifying success metrics 

How to create a newsletter with MailChimp

• Representing your brand 
• Finding content
• Using templates 

Writing for email

• Developing your authentic  voice
• How reads scan your email 
• Structuring your writing 
• Using links to add value 
• Which is best? Short or long copy
• The importance of the subject lines 

Adding Media to your newsletter 

• Creating a media file 
• Inserting images
• Inserting Videos
• Linking to YouTube Videos
• Linking the images back to your website

Measuring your success 

• Using the internal reports 
• Reducing bounce rates 
• Testing your email format 

 Creating Customer lists

• Importing lists from MS Excel
• Creating opt-in forms
• Manually adding customers
• Making it easier for customers to sign up 
• Creating an in-store campaign 
• Managing lists

We can provide a customised training course for your company. This will help you to get started on your email marketing campaign. We can deliver on- site or at another convenient venue. Maximum group size is 12 people.

Your tailored MailChimp training course will take into account your current level of knowledge and your email marketing objectives.

During the course, you can create a copy of your MailChimp account – so that you can test the tips and techniques in a safe environment.

To discuss how we can help you, please call Jane on 021-4651881 or 086-8169663

Alternatively drop me a line at jane@reallyuseful.ie