Many businesses today are using social media in very experimental ways and not necessarily defining what the experience is. They are still triggering engagement and trying to get views, impressions, clicks and build up communities.
You need to get to the future first and meet your customer there
Sitting on a gold mine of data – what are you going to do with it.
create a life journey for each customer that will put you ahead of the competition
Customers are changing we need to do a lot more work in order to get the same return
Change how your sales people interact with the customers